March for Life Announces New President and 2025 Theme

The 52nd annual March for Life will be held in Washington D.C. on January 24, 2025. The theme for this year’s march is “Life: Why We March.”

Since the reversal of Roe two years ago, and the subsequent challenges the pro-life movement has faced, organizers say this theme is about reminding us what it’s all about.

Their hope is to “encourage pro-life advocates to draw renewed energy for this challenging moment in the movement by reflecting on the basic truth that inspires the pro-life cause: every human life – including the unborn and their mothers – is beautiful, has unique dignity, and [is] worthy of protection.”

March for Life produced a powerful video explaining this year’s theme.

Current President Jeanne Mancini narrates the piece and concludes, “Because every single life deserves a chance. That is what real human flourishing looks like. That is why we march.”

March organizers say “the goal of the national March for Life is to not only change laws at the state and federal level, but to change the culture to ultimately make abortion unthinkable.”

Earlier this fall, the March for Life announced a leadership change and welcomed their new president-elect, Jennie Bradley Lichter. Lichter is an attorney and formerly worked at the White House on domestic policy and rulemaking to defend the dignity of human life. Lichter will assume her role as president on February 1, 2025.

March organizers have also revealed that the keynote speaker for the 2025 march will be Bethany Hamilton.

Hamilton is a wife, mother, author and speaker who uses her platform to champion the pro-life cause.

She is most well-known for surviving a shark attack at the age of 13. Against all odds, and through the power of her faith in Jesus, she overcame all odds and went on to achieve her dream of becoming a professional surfer. Hamilton’s story was turned into the film Soul Surfer in 2011.

As reported by the Daily Citizen, Hamilton also inspires women to embrace motherhood through her partnership as a brand ambassador with the pro-life diaper company EveryLife.

March for Life organizers have also announced that the band Unspoken will be kicking off the rally and march with a concert at 11 a.m.

Pro-life friends who plan on attending the march can RSVP and learn more details at March for Life.

Image credit: March for Life