Why We Never Forget
When I visited the tomb of the poet Dante in Ravenna, Italy, a few weeks ago, a French woman who was also there asked me why Americans continually use the phrase “Never forget” when it comes to commemorating Sept. 11 each year.
She was not asking critically. She said the phrase “never forget” touched her soul, but she also noted that Europeans, as a rule, are accustomed to living in a culture replete with historic symbolism. Europeans, she said, would find it nearly impossible to forget almost any important historical event because they live amid centuries of imagery that always seems to be pointing here or there, like a compass perpetually set to true north.
I thought of her insightful observation Friday when I visited the National Mall in Washington, D.C., where I live, on the 25th anniversary of Sept. 11.
An organization on whose board I am honored to serve, Young America’s Foundation (YAF), has made it its mission to make sure Americans never forget — there is that phrase again — the tragedy, horror, terrorism and inexplicability of that fateful day.
YAF accomplishes its goal by organizing the annual “9/11: Never Forget Project” on college campuses and in public spaces nationwide. Since 2003, YAF estimates that more than 14.5 million small flags have been displayed in those spaces to remember the innocent lives lost on Sept. 11.
Twenty-five years ago, on Sept. 11, I was working at the White House preparing for a meeting with President George W. Bush when mayhem and multiple terrorist attacks beset our nation like an evil colossus — in Washington, in New York and in Shanksville.
Rare national unity broke out organically and instantly. Members of the House and Senate gathered on the steps of the U.S. Capitol, just blocks from the Focus on the Family Washington, D.C., office, to join hands and sing the national anthem.
The most common symbol of that moment of national unity was a plethora of flags popping up everywhere like the dandelions of summertime: on porches, in lapels, from building windows and on car and truck bumpers.
Because of YAF, the flags of September reappear regularly on the schoolyards of colleges and universities nationwide, like the swallows of the Mission at San Juan Capistrano.
Today, YAF volunteers descended on the National Mall near the U.S. Capitol in light rain showers, like tears from God, and planted countless small flags in one of our nation’s most prominent backyards.
I spent time there reflecting. I spoke with Democrats and Republicans, progressives and conservatives, and people from all around our beloved nation.
Unity was there, present and accounted for. I praised God for that all-too-rare unity.
A man from Idaho told me that we must never forget.
I nodded in agreement.
We shall never forget. And just to make sure, YAF will be there year upon year, planting its flags in defense of liberty and freedom, for unity and light in an epoch too often fostering disunion and darkness.
That’s a great tribute to the men and women who gave their lives on that day of infamy 25 years ago.
May they rest in heavenly, eternal peace.
ABOUT THE AUTHOR

Tim Goeglein champions God’s welcomed role in the public square. His years of public service and private initiative have been devoted to faith, freedom, and family. Tim is the Vice President for External and Government Relations at Focus on the Family in Washington DC. He served in high-level government posts for two decades. He worked as Special Assistant to President George W. Bush, where he was the Deputy Director of the White House Office of Public Liaison from 2001 to 2008. He was the President’s principal outreach contact for conservatives, think tanks, veteran’s groups, faith-based groups, and some of America’s leading cultural organizations. He was a member of the President’s original 2000 campaign and White House staff, serving for nearly 8 years. Also, he has served as a senior fellow at The Heritage Foundation and a professor of government at Liberty University. Goeglein is the author of the political memoir THE MAN IN THE MIDDLE: FAITH AND POLITICS IN THE GEORGE W. BUSH ERA (B and H Books) which was published in September, 2011. His second book is AMERICAN RESTORATION: HOW FAITH, FAMILY, AND PERSONAL SACRIFICE CAN HEAL OUR NATION (Regnery, 2019), in which he offers a roadmap to national and spiritual renewal by examining American culture. His new book is TOWARD A MORE PERFECT UNION: THE MORAL AND CULTURAL CASE FOR TEACHING THE GREAT AMERICAN STORY (Fidelis Books, 2023). From 1988 through 1998, Tim was the Deputy Press Secretary, and then Press Secretary and Communications Director, for U.S. Senator Dan Coats of Indiana (who was in the Senate for a decade). Between his time with the Senate and Bush campaign, Tim served as Communications Director for Gary Bauer in his presidential bid. Tim was an intern for then-U.S. Senator Dan Quayle in 1985, and for then-Representative Dan Coats and for NBC News in 1986, during his college years at Indiana University’s Ernie Pyle School of Journalism. When he graduated in 1986, he was the Richard Gray Fellow in his senior year. Tim’s first job upon graduation was as a television news producer for the NBC affiliate in his hometown of Fort Wayne, Indiana. During high school and college, he produced a show for WOWO Radio, then owned by the Westinghouse Broadcasting Corporation. The program was heard in 28 states. Tim holds Honorary Doctorate degrees from Concordia University, New York City; and from Faith Evangelical College and Seminary, Tacoma, Washington. Tim is the secretary of the Coalitions for America board, a member of the board for the National Civic Art Society, a member of the board of Family Policy Alliance, and a member of the board of governors of the Young America’s Foundation which owns and operates the Ronald Reagan Ranch in Santa Barbara, California. Tim also serves on the Institute for American Universities Advisory Board. Goeglein served as Board Secretary of the American Conservative Union Foundation. Also, he is a member of the Council for National Policy, the Philadelphia Society, and the Capitol Hill Club. Tim serves on the Sanctity of Life Commission for his church body, the 2.5 million-member Lutheran Church-Missouri Synod; is a board member of The Lutheran Center for Religious Liberty; and has served as a deacon in his church in northern Virginia for 30 years. His hobbies include reading, tennis, swimming, biking, and the fine arts. The most important thing to know about Tim is that he is married to the love of his life, Jenny, of 31 years, and they have two sons Tim and Paul -- one in public policy and one in the fine arts and music.
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