You’ve seen his commercials, probably countless times. Michael Lindell is known for selling a pillow, My Pillow to be exact, and it was recently announced that he donated $1 million dollars for a new pro-life film, Unplanned.

The film centers on former Planned Parenthood manager Abby Johnson, the author of the book also named Unplanned. It follows her journey as she goes from abortion supporter to pro-life activist. He also has a cameo in the film, bulldozing a former Planned Parenthood site in order to make way for the headquarters of a pro-life movement called 40 Days for Life.

“I’m pro-life and I’m happy to do it,” Lindell told the Hollywood Reporter in an interview. “I don’t get into things for the money—I get into them if the message is right.”

A conservative Christian, Michael Lindell has used his fortune to help pro-life and Christian causes. He’s donated to another film, Church People, which is a Christian comedy starring Stephen Baldwin, and is also producing a film based on his own story as former drug and alcohol addict.

Lindell struggled for several years with addictions to cocaine, crack cocaine and alcohol that cost him his marriage, his house and almost his business. But God had bigger plans.

On January 16, 2009 Lindell hit rock bottom. “I had one prayer that night,” he said in a CNBC interview. “God, I want to wake up in the morning and never have that desire (for crack cocaine) again.” That was the beginning of his journey towards sobriety.

Since then, My Pillow has taken off with the help of infomercials and what Lindell says is divine intervention. His company is now worth around $300 million dollars, and he has been invited to the White House to speak with President Trump at a meeting about manufacturing businesses in the United States.

Lindell’s support for Unplanned helps one of a couple of pro-life films slated for release in 2019. There are also plans for a film focused around the Supreme Court decision that legalized abortion. Hopefully, more quality films will come as the groundswell for Christian based films continues to grow.