Florida State Farm agents were invited to participate in a project to place books about “Being Transgender, Inclusive and Non-binary” into classrooms, community centers and libraries, Consumers’ Research reported.

According to a letter from State Farm Corporate Responsibility Analyst Jose Soto, “The project’s goal is to increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children Age 5+.”

Soto’s letter continued, “Nationwide, approximately 550 State Farm agents and employees will have the opportunity to donate this 3 book bundle to their local teacher, community center or library of their choice.”

Consumer’s Research posted a video about the insurance company’s project, which was exposed by its Consumers First initiative, using the tag line “like a creepy neighbor” and saying, “State Farm is targeting your 5-year-old.”

The three titles on offer for agents to donate to classrooms and libraries are: A Kids Book About Being Transgender, A Kids Book About Being Non-Binary and A Kids Book About Being Inclusive.

In a series of tweets about the books, Executive Director of Consumers First Will Hild reported, “@StateFarm wants American children nationwide, as young as 5, to be asked: “Have you ever heard the word transgender before? Do you know what that means?”

Hild tweeted, “@StateFarm wants to confuse your children, saying just because a doctor says that you’re a boy or a girl, doesn’t actually make you a boy or a girl.”

“The book lays out step-by-step, what children should do to learn about transgenderism online and come out as transgender to their parents,” Hild wrote, adding, “This is advice @StateFarm thinks 5-year-old children need to hear.”

The corporation partnered with The GenderCool Project, which describes itself as “a youth-led movement bringing positive change to the world.”

“Youth-led movement”? The Project has a couple dozen corporate sponsors to pay for and train young GenderCool spokespeople and to promote the group’s website, graphics, speaking engagements, merchandise, books and videos.

These sponsoring “visionary organizations” include Oracle, Adobe, Hewlett Packard, Bayer, Bank of America, Intuit, Nike, General Mills, Dell, NBC-Universal, Capital One, and Intel.

The US Department of Agriculture is a sponsor; we have no idea why it would be in the non-binary business. Surely farmers, of all people, know there are two sexes, male and female, not a multitude of “genders.”

Perhaps it’s part of the agency’s “LGBT Employment Program” or its outreach to the “rural LGBT community.”

Think you might switch from State Farm to another insurance agency? Prudential and Allstate also partner with the transgender-boosting organization.

Consumers’ Research Consumers First Initiative works to “to increase the knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding.”

The organization explains, “With the Consumers First Initiative, we are putting corporations on notice – It’s time to start serving your customers and stop serving woke politicians.”

Before exposing State Farm’s endeavor, Consumers First published videos about companies like Levi’s, American Express, Major League Baseball and Coca Cola.

The company lists other LGBT organizations it sponsors, including the Gay Lesbian Straight Education Network (GLSEN), the Matthew Shepard Foundation, Out and Equal Workplace Advocates, and the Human Rights Campaign.

Its 2020 Environmental, Social and Governance Report says the organization’s “national and local philanthropic annual giving totaled nearly $57 million, $16 million of which was dedicated to pandemic relief.”

The report touts the company’s embrace of “diversity and inclusion for almost 20 years” and highlights that the company has “Received a perfect score of 100 on the Human Rights Campaign – Corporate Equality Index, every year since 2016.”

The Index rates companies on LGBT support.

We contacted State Farm, asking for a comment, but have not heard back yet. But the company told the Washington Examiner the program was “strictly voluntary,” saying:

Participants are not being asked to share with schools. [NB, the above letter mentions classrooms and teachers]. At State Farm, we are committed to diversity and inclusion; they aren’t just words, they are truly part of how we do business and lead our organization. We recognize and value the diversity of all people, and support a culture of respect and inclusion in the communities in which we live and work, as well as our workplace. The LGBTQ+ community is a valued part of the communities we serve and are valued members of our workplace.”

Kindness and respect is expected in all our interactions and extended to everyone we do business with across all segments of society. We embrace diversity and inclusion because it’s the right thing to do. We work with a variety of organizations and causes that express their own unique views, and support civil and open dialogue on challenging topics.

Christians, of course, are called to extend kindness and respect to others. At the same time, we don’t have to allow our children – and our neighbor’s children – to be inculcated into a false gender ideology.

Related articles and resources:

Big Business Joins LGBT Activists To Oppose Protections for Religion, Children and Women’s Sports

Human Rights Campaign Releases Report Showing Enormous Corporate Support for LGBT-Identified Individuals

LGBT Activists, NEA and Librarians Promote Annual ‘Transgender’ Reading Day in Schools

Scholastic Corporation Promotes Homosexuality, Transgenderism and Critical Race Theory to Children

Sexualizing Schoolchildren: Classroom and Library Books


Photo from Amazon.