Since first being legalized in 2016, Canada has put to death a staggering 31,664 people under its “medical assistance in dying” (MAID) program, and the number of individuals being killed increases with each passing year. Just last year, Canada killed 10,064 individuals under MAID. That number is expected to increase again this year.
Starting in March 2023, Canada will allow individuals to kill themselves through MAID based on a sole diagnosis of a mental illness.
But if you thought it couldn’t get worse, you’d be wrong.
Now, one Canadian retail company has launched an advertising campaign promoting euthanasia to the public.
Simons is a fashion retailer in Canada. It was founded in 1840 as a family business and is currently run by Richard and Peter Simons. Headquartered in Quebec City, Quebec, the private company employs thousands of people.
The business recently launched a new advertising campaign called “All is Beauty” centered around Jennyfer Hatch, a 37-year-old woman who decided to kill herself via Canada’s MAID program.
Hatch killed herself on October 23 ostensibly because of chronic pain due to Ehlers Danlos syndrome. According to Mayo Clinic, the disease “affects connective tissue, primarily the skin, joints, and blood vessel walls. Symptoms include overly flexible joints that can dislocate, and skin that’s translucent, elastic, and bruises easily.”
You can watch a 30-second version of the disturbing advertisement below:
This Canadian video for assisted suicide is so evil it's hard to believe it's not a parody. pic.twitter.com/Le4MtLlSQO
— LifeNews.com (@LifeNewsHQ) November 29, 2022
A longer three-minute version of the ad has received over 1.1 million views.
In a lengthy statement explaining the reasoning behind the ad, the company’s Chief Merchant Peter Simons, said that they partnered with Jennyfer during the last weeks of her life.
It was Jennyfer’s wish to fill her remaining days with as much love, connection, and wonder as she had experienced throughout her life, a wish we were moved to make a reality. We brought together extraordinary people, including those she dearly loved. A series of emotional events occurred, and a magical aura unfolded in the forest and on the shore … She gave us a hymn to the unknown other and an ode to life.
Simons said, “While Jennyfer’s story is not easy to tell, it is a testament to the exquisiteness and fragility of human life.”
A link to the “All is Beauty” campaign can be found on the front page of Simons’ website – right next to advertisements for 50% off a Designer Sale, 40% off winter coats and incentives for Simon’s loyalty program rewards cards.
There’s something dystopian about a retail company that profits off a materialist culture that promises to make individuals happy through consuming, purchasing and buying. The company then subtly informs you that when buying ever more items fails to make you happy and leaves you depressed, there’s an end-of-life plan waiting for you at the end of the road.
But in the meantime, give Simons a little bit more money.
Canada’s increasingly lenient euthanasia laws are tragic and immoral. They violate each innocent human being’s inviolable right to life and deny their infinite worth and value as human persons.
As permissive euthanasia laws become increasingly liberal, and as more states and nations adopt such laws, this issue is not going away anytime soon. And, as Simons has proven, ads for euthanasia may soon be coming to a screen near you.
If you or someone you know is struggling, and you don’t know where to turn, Focus on the Family is here to help.
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Photo from YouTube.