Disney+ Advertises Show Called ‘Dying for Sex’

Disney is advertising an explicit miniseries called Dying for Sex on Disney+, alongside Moana and Mickey and Friends.

Based on a true story, the salacious show follows a terminally ill cancer patient who leaves her husband to explore a variety of sexual kinks and fetishes.

To quote the Guardian, “Much, if not all, of human genital life is [in the show].”

Dying for Sex was produced for Hulu, a streaming service owned by Disney. But the children’s entertainment company advertised it on Disney+ — a platform ostensibly dedicated to programs for kids and young adults.

Disney+ promoted and debuted the series’ inappropriate trailer on April 4 and released marketing materials with Disney branding. Dying for Sex became so synonymous with Disney+ that the Guardian mistakenly called it a “new Disney+ miniseries.”

Now, kids can watch Dying for Sex by clicking on the massive ad banner featured on the Disney+ homepage.

Anna Derbyshire is director of NO Porn on Disney Plus, a Citizen GO campaign demanding Disney remove advertisements and access to adult programs like Dying for Sex from Disney+.

For Derbyshire, Disney’s decision to promote adult content is a conscious betrayal of parents who have trusted the brand to provide kid-friendly entertainment.

“Disney built an empire on the trust of families,” she told the Daily Citizen. “They’ve now weaponized that trust to promote sexual exploitation under the wholesome brand.”

More than 43,000 people have signed NO Porn on Disney Plus’ petition demanding Disney:

  • Remove access to Dying for Sex, a “show that glorifies BDSM, fetishism, sexual violence and domination.”
  • Remove all advertisements and access to sexually explicit shows produced for affiliate streaming platforms.
  • Issue a public apology to families.
  • Review its content and marketing policies.

“Parents don’t subscribe to Disney+ for explicit content,” the petition reads. “It they wanted that, they’d choose HBO or Netflix.”

It continues:

[Parents] chose Disney+ because it was supposed to be different — safe, family-first and values-based. Now, that trust is being used as a cover to promote something [Disney+] was never supposed to deliver.

Derbyshire and her team object to critics arguing that parents should use parental controls to stop kids from accessing inappropriate content.

“This isn’t about parental controls, it’s about corporate choices,” she argues. “This content shouldn’t have been featured to begin with. Families don’t subscribe to Disney+ for sexually explicit programming.”

Earlier this year, Disney replaced a transgender character in an animated show with an openly Christian one — a sign, some parents hoped, that Disney was turning away from its disastrous efforts at social and cultural activism.

But its advertisement of Dying for Sex suggest Disney higher-ups still haven’t committed to making Disney kid-friendly again.

To learn more about NO Porn on Disney Plus and sign the petition, click here.

To learn how to put parental controls on Disney+, Hulu and other streaming services, check out Plugged In’s video tutorials here.

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