No matter how tenuous, any association with Donald Trump or his Administration seems to bring people and organizations all kinds of strife. Domino’s is no exception, but the pizza business decided not to bend to the social media mob and liberal craziness.
Rick Wilson should learn to look at tweets more carefully before he responds. The political consultant known for his liberal leanings has come under fire for arguing that Domino’s “killed” its brand after the pizza company thanked Kayleigh McEnany, the current White House Press Secretary, for saying their pizza is better than any in New York City.
In the tweet, current White House Press Secretary Kayleigh McEnany stated, “FUN FACT: @dominos is wayyyy better than any NYC pizza.”
Dominos responded, “@kayleighmcenany That’s one heck of a compliment! Thanks for the love! #WEAPPRECIATEIT!”
Wilson, who is an anti-Trump pundit most noted for mocking rural Americans on a CNN segment earlier this year, shared his opinion that Domino’s will lose business as a result, “You just killed your brand. #ETTD (Everything Trump Touches Dies).”
The only problem is that McEnany tweeted this eight years ago in 2012, long before Trump was elected, and she became his Press Secretary. How can ETTD when he, at that point, was known for being a reality television star and a real estate magnate? He was even in Domino’s television commercials in 2005. Many users were quite quick to point that out.
Jon, who goes under the Twitter handle @faroutmadman, wrote in response, “Did you seriously dig through 8 years of tweets to find one from Domino’s where they responded to a young woman when she was 24? Who, then, 8 years later worked for a politician you dislike, just to try to get Domino’s to do what? Work on their clairvoyance?”
Another wrote, “If you really want to push cancel culture so bad, then I sure hope your past is squeaky clean dude.”
Of course, some people did state that they would no longer order from Dominos, but it seemed like they were mostly in the minority.
To its credit, Domino’s didn’t bow to the social media mob. Instead, the pizza business tweeted, “Welp. It’s unfortunate that thanking a customer for a compliment back in 2012 would be viewed as political. Guess that’s 2020 for ya.”
The Domino’s response received nearly 120,000 likes, but Wilson’s original tweet only received 25,500.
Cancel culture, as defined by Merriam-Webster, is when “you cancel people—in particular, celebrities, politicians, or anyone who takes up space in the public consciousness…The reason for cancellation can vary, but it usually is due to the person in question having expressed an objectionable opinion, or having conducted themselves in a way that is unacceptable, so that continuing to patronize that person’s work leaves a bitter taste.”
This is basically a strong-arm tactic where the social media mob bullies people and organizations they don’t like into silence. The idea that you can “cancel” one person or opinion is a bit ridiculous and rather juvenile. Thankfully, Domino’s didn’t rise to the bait.
Photo from The White House