Hershey’s Canada launched a campaign to celebrate International Women’s Day with a “Her for She” advertisement featuring four young women – and Fae Johnstone, a man who claims to be a woman and is a “2SLGBTQIA+ Advocate.”

Social media erupted with criticism, as Fox News pointed out:

Social media users slammed candy company Hershey’s after it debuted a pro-transgender ad for its chocolate bars in honor of International Women’s Day.

Disturbed Twitter users hammered the new ad for presenting a transgender woman as Hershey’s representation of the pro-female celebration.

And remember, a “transgender woman” is not a woman at all, but a man. Hershey’s Canada is celebrating women by celebrating a man.

The ads featured “Her for She” wrapped candy bars:

Hershey’s Canada says, “See the Women Changing How We See the Future,” and lists Johnstone’s qualifications for being chosen along with the four young women:

A member of YWCA Canada’s Board of Directors, Fae is a leading voice in the conversation around Canada’s 2SLGBTQIA+ issues, advocating for transgender rights and banning conversion practices. In 2019, she received the LGBT Youth Line’s Trans Activism award.

Dedicated to making the 2SLGBTQIA+ community seen and heard, she leads Wisdom2Action Consulting Ltd., a social enterprise and consulting firm offering ways for nonprofits and organizations to build more inclusive, just, healthy, and safe communities.

The YMCA Canada explains the lengthy acronym this way:

2SLGBTQIA+ stands for Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, and additional sexual orientations and gender identities.

“Conversion practices” means helping those with sexual identity confusion to embrace their bodily reality as a man or a woman, rather than using damaging medical interventions – drugs, hormones and surgery – in an attempt to make them appear like the opposite sex.

The Hershey’s Canada “Her for She” ads alienated plenty of customers on social media, with some calling for a boycott. Women are growing weary of being displaced and erased by men who claim to be female.

Here are some of the (clean) comments from the company’s Instagram account:

  • You couldn’t find one actual woman to be the face of this campaign? For international women’s day? What an absolute joke and slap in the face for women. Men are not women.
  • Your latest her-she campaign is so utterly offensive to all biological women. You will never get a $ from me again.
  • This woman won’t ever be buying your products again. What a blatant outright mockery this campaign is.
  • Never, ever buying anything from this company again, if you’re going to use a biological male to represent women!!!! Shame on you #boycotthersheys

But the company doubled down, posting this statement on Instagram:

Yes, Hershey’s is celebrating women by proudly defining away what a woman is.

The Daily Wire’s co-CEO Jeremy Boreing, in a mocking response to the woke chocolate bars, created his own line of candy bars – with clear distinctions between the candy bar labeled “He/Him” and the one labeled “She/Her.”

The Wire said Jeremy’s Chocolate has “sold 300,000 non-woke candy bars less than two days after it was launched.”

Related articles and resources:

Focus on the Family: Transgender Resources

Helping Children with Gender Identity Confusion

The Journey Back to My True Identity (Part 1 and Part 2)

Skittles Goes Gray for Gay Pride

When Transgender Issues Enter Your World

Woke Candy: M&M’s Characters to Become More ‘Inclusive’