Did you know that M&M’s characters are exclusive and make people feel as if they don’t belong?
Mars Inc., the parent company of M&M’s, recently admitted as much.
The company just announced a revamp of the M&M’s characters that are seen on the candy’s packaging and commercials.
“At Mars we believe that in the world we want tomorrow, society is inclusive,” the company said in a statement. “And, as one of our most iconic brands, M&M’s is announcing a new global commitment to create a world where everyone feels they belong.”
Mars Inc. released a short video displaying the new “more inclusive” characters.
M&M’s “continues to evolve to reflect the more dynamic, progressive world that we live in. And as part of this evolution, built on purpose, M&M’s promises to use the power of fun to include everyone,” the company added.
The company released the following word salad explaining the character’s changes:
“The refreshed M&M’s brand will include a more modern take on the looks of our beloved characters, as well as more nuanced personalities to underscore the importance of self-expression and power of community through storytelling.
“Fans will also notice an added emphasis on the ampersand to more prominently demonstrate how the brand aims to bring people together. M&M’s branding will also reflect an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester wit and humor.”
According to The Hill, “The green M&M, previously seen in ads posing seductively and strutting her stuff in white go-go boots, will now sport a pair of sneakers.
“A description for the green candy on the M&M’s website says she enjoys ‘being a hypewoman for my friends.’ ‘I think we all win when we see more women in leading roles, so I’m happy to take on the part of supportive friend when they succeed,’ the green M&M said on the promotional site.
“Another character, the brown M&M, described her motto as, ‘Not bossy. Just the boss.’”
M&M’s announcement that their characters are becoming more “inclusive” leaves several questions.
Who was M&M’s previously excluding prior to this newfound “inclusivity?” And why was the candy company previously so exclusive? Shouldn’t the company’s executives apologize for their previously exclusivity?
The Daily Citizen reached out to Mars Inc. for comment on these questions but has not received a response.
And here’s another question: Do you know a single person who felt excluded by M&M’s characters, or offended at M&M’s lack of inclusivity?
It’s a rhetorical question, but I think I can guess your answer.
This announcement from Mars Inc. is just the latest example of a company virtue signaling by solving a problem that doesn’t exist (namely, exclusive candy characters) to garner woke points with fellow leftists.
Meanwhile, Mars Inc. is being sued by eight children who have accused the company of “aiding and abetting the illegal enslavement of ‘thousands’ of children on cocoa farms in their supply chains.” The children “say they were forced to work without pay on cocoa plantations in the west African country.”
M&M’s has bigger problems to focus on than making fictional M&M characters more “inclusive.”
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Photo from YouTube.