The pro-life, nonprofit organization Students for Life of America (SFLA) has launched a massive new effort to change minds on the issue of abortion and save the lives of preborn babies.
The Campaign for Abortion Free Cities involves an initial planned investment of up to $5 million from SFLA. According to the organization, it is “a first-of-its-kind, multi-faceted approach to abolishing abortion in 20 major cities.”
One of the largest goals of the campaign is to connect women with nonviolent alternatives to abortion, and to let them know about the services their local pregnancy resource center (PRC) offers.
In an interview with The Daily Citizen, Kristan Hawkins, founder and president of Students for Life, expressed her excitement about the new campaign.
“At Students for Life, our goal is to help women never feel like they have to choose abortion to achieve the life of their dreams,” Hawkins said. “Everyone knows where their local Planned Parenthood is. But very few know where their local PRC is.”
The campaign involves a four-pronged approach to engage individuals on the life issue:
- College campuses
- Computers (digital engagements)
To date, the campaign has already knocked on 71,000 doors, engaged in 22,000 online conversations, had 5,044 in-person conversations on the life issue and served 991 women.
SFLA is also utilizing billboards and digital advertising.
Asked about potential censorship of their campaign by big tech companies, Hawkins dismissed those concerns. She said that even if they were censored, that wouldn’t stop the campaign.
“If we’re ever censored by social media, that won’t stop our efforts. It will never stop our door-to-door efforts. It will not stop us from engaging with churches.”
She also noted that they had intended to launch the campaign in January 2021 but were forced to delay it until March since Facebook had banned all ads with political advertising, which their ads had been deemed to be.
On December 1, 2021, the U.S. Supreme Court will hear arguments in a case over Mississippi’s Gestational Age Act, which prohibits abortions after 15 weeks’ gestation.
The state of Mississippi has asked the high court to overturn Roe, and give states greater latitude to protect preborn life, particularly before viability.
And yet, there’s no guarantee on what the Supreme Court will decide to do.
“If the Supreme Court doesn’t overrule Roe, that changes absolutely nothing for our campaign,” Hawkins said.
“The campaign is changing minds of the issue of life, it’s connecting women with resources and nonviolent alternatives to abortions, and it’s changing culture. None of that is dependent on what the Supreme Court does.”
SFLA was founded as a “post-Roe” organization, but that doesn’t mean the group waits to act until the Supreme Court potentially overrules Roe.
Precisely the opposite.
“When I tell people that SFLA is a post-Roe organization, I’ve had mentors tell me not to use that term,” Hawkins noted. “They would tell me, ‘That’s never going to happen. That’s naive.’ Well, now that Roe might be overturned, some are panicking and saying, “Well, now what?’”
“This is what we’ve been preparing for since day one.”
To learn more about the Campaign for Abortion Free Cities, or to get involved with the initiative, visit www.abortionfreecities.org.
Photo from Shutterstock.