Ulta Beauty was under fire for tweeting a video where David Lopez, who identifies as “gender fluid,” interviewed Dylan Mulvaney, who identifies as a “girl.” These two males set out to “chat all things girlhood.”

Women were boycotting the company, which has 1,300 cosmetic and fragrance retail stores across the country and can also be found in 100 Target stores. Some turned to Sephora – but that’s not a great option, as we’ll see.

Ulta started hiding comments and defended itself by saying:

We believe that beauty has no boundaries, and we want to create an environment where all expressions of beauty are welcome.

It eventually shut down comments on its Twitter site.

But even if women look for other outlets for cosmetics and fragrances, what will they buy? And where? Are there cosmetic companies and retailers that haven’t embraced “transgenderism?”

Lopez is in his first season hosting a YouTube series for Ulta titled “The Beauty of …” This first episode featured Mulvaney and was titled, “The Beauty of … Girlhood.” The second episode is titled, “The Beauty of … Fatness.”

Sporting a beard, long hair and lots of makeup, Lopez describes himself as a “Puerto Rican celeb hairstylist turned beauty expert, degenderizing the beauty space.”

The clip shows Mulvaney discussing his ‘transition’ to living as a “woman” – or, in his case, as a 25-year-old “girl” – and saying, “Now I know I can find love, I know I can still be a performer, I know I can have a family. I want to be a mom one day – and I absolutely can!”

Women on social media were quick to respond. They grew irate with what they correctly called “a man performing in womanface” and two grown men trying to “mansplain” girlhood and femininity to biological girls and women.

These women have a point.

Mulvaney is a “social media influencer,” posting on an Instagram account with almost 600,000 followers and a TikTok account with 8.3 million followers. Mulvaney has identified as a “girl” for the past 200 days – so he’s a real expert on the topic – when he started a TikTok series titled, “Days of Girlhood.”

Alexandra Lains objected to Mulvaney’s claims, saying, “No, you cannot be, and absolutely never will be, a mother.” She called on women to take their business away from Ulta Beauty

Allie Beth Stuckey agreed Mulvaney was not a woman and would never be a mom:

While #BoycottUlta was trending on Twitter, women will have a hard time finding cosmetic companies that haven’t embraced the transgender agenda. The Daily Citizen looked at the top ten cosmetic firms around the world (in 2020, listed in order of revenue), and found this:

  1. L’Oréal is a French company which had revenues of almost $34 billion. The company hired a transgender model in 2017, fired him for making racist comments against whites, and rehired him in 2020. Its Redken hair products line began featuring transgender-identified Lea T in 2016.
  2. Unilever’s beauty and personal care sales were $25.38 billion. The company used a transgender couple to model haircare products in 2017.
  3. Proctor and Gamble had $19.41 billion in sales of its beauty and grooming products. The company hired Tracey “Africa” Norman as a transgender model in 2016.
  4. Estée Lauder, with sales of $14.29 billion, posted ads on social media featuring one of its scientists, a man who goes by the name of Cricket Temple. He said, “My favorite part of being a woman is living in full color.”
  5. Shiseido is a Japanese cosmetics company with sales of $8.73 billion. The company announced a transgender-identified model as its new face in 2020.
  6. Okay, so we couldn’t find transgender models for Beiersdorf products, which include brands such as Nivea, Eucerin, Gammon, Coppertone, and Maestro. But the German company applauded “Transgender Awareness Week” and touts their “LGBTIQ+ diversity and inclusion.”
  7. LVMH (Moët Hennessy Louis Vuitton) racked up revenues of $6.36 billion from its perfumes and cosmetics division. The company owns Sephora, a cosmetics chain with 2,600 retail stores globally, 500 in the U.S. It introduced a transgender campaign in 2019. Marc Jacobs, a clothing and cosmetics brand owned by LVMH, had been using a transgender-identified model who came out in 2017.
  8. Kao, a Japanese chemical company, has cosmetics and skin care & hair care brands, recorded a combined revenue of $5.17 billion. This might be the one company out of the top ten that isn’t promoting gender ideology.
  9. Coty, with revenues of $4.7 billion, owns Covergirl, which began blurring the differences between the sexes in 2016, hiring a gay male makeup model. Coty touts its LGBT pride and featured a transgender-identified model in 2022
  10. Finally, there’s Johnson and Johnson, which earned $4.4 billion in its skin and health lines. The company was one of the first to get into the act, hiring trans activist Jazz Jennings – born male but raised as a girl – for its Clean and Clear campaign back in 2015.

So there you have it: Most cosmetic and beauty corporations and retailers have embraced gender ideology, the confusing and incoherent dogma which says there are a multitude of “genders” and people can change their sex with body-mutilating makeup, drugs, hormones and surgeries.

Women are finally mobilizing against this destructive ideology that reduces them to caricatures and attempts to erase their existence.

But, if you’re a woman, are there any other options for health and beauty products?

There’s the Kao Corporation, listed above, but are there others that haven’t gone woke? Any conservative or Christian companies that offer unwoke alternatives?

Related articles and resources:

Big Business Joins LGBT Activists To Oppose Protections for Religion, Children and Women’s Sports

How Good is Big Business at Respecting Free Speech, Freedom of Religion? ‘Abysmal’, Says New Report

How to Defeat Gender Ideology, Protect Children and End ‘Trans America’

How to Defeat Gender Ideology, Protect Children and End ‘Trans America’ Pt. 2

So Which Is True: The LGBT Community is Under Siege, Or Powerful Enough to Coerce Corporate America?


Photo from Twitter.