Since Roe’s reversal just over one year ago, Focus on the Family has been planning and executing a new strategy for engagement in post-Roe America. The heart of this new chapter at Focus is about collaboration, cultural engagement and comprehensive services for mothers, babies, and families.

Central to this new plan is the creation of a national database to help moms in unplanned pregnancies find comprehensive resources to meet their needs.

The national database will include information on medical care, housing, education, counseling, parenting, adoption, pregnancy help organizations, maternity centers, clothing programs, job readiness training and more.

On September 15, 2023, the national database will go live with information gathered for six states including Florida, California, Colorado, Texas, Virginia and Illinois.

Phase two is expected to roll out by the end of 2023 and will incorporate an additional 12 states, including New York, New Jersey, Massachusetts, Minnesota, Oregon, Michigan, Pennsylvania, Washington, New Mexico, Georgia, Maryland and Ohio.

Robyn Chambers, Vice President of Advocacy for Children at Focus on the Family and architect of the post-Roe plan, told the Daily Citizen that this next phase of work in the pro-life movement is about being “pro-woman, pro-baby and pro-family—that’s what it means to be pro-life.”

Collaboration and partnerships are key to the success of this new strategy.

Focus will be partnering with the National Institute of Family and Life Advocates, Heartbeat International, Care Net, Abby Johnson, Human Coalition, Global Care, Embrace Grace, HER Plan and many others.

The plan also calls for church partnerships to provide tangible resources to women, local business partnerships to offer child-care for working mothers, tuition and scholarships programs for moms and dads to advance their education and get better paying jobs.

The new strategy at Focus is also very concerned with cultural engagement and changing people’s hearts and minds on the issue of abortion.

Recently, Focus on the Family launched a new nationwide ad campaign called “It’s a Baby” meant to challenge the anti-life messaging of the abortion lobby.

As reported by the Daily Citizen, the ad “is a unique, unexpected and thought-compelling ad that seeks to make this point: Every preborn baby is a baby.”

Focus on the Family will continue advocating for adoption as a loving alternative to abortion.

Focus will also continue providing grants to pregnancy medical centers for ultrasound equipment though their program Option Ultrasound and increase funding so centers can extend their hours to match Planned Parenthood’s hours and be available for women who wish to seek abortion pill reversal treatment.

Since Option Ultrasound began in 2004, Focus has helped save nearly half a million lives. Their goal is to save one million babies by 2025.

If you are experiencing an unexpected pregnancy and want to learn more about your options, you can visit My Choice Network here.

When you need someone to talk to about your baby, or whatever else you’re going through, we’re here. Please reach out. 1-800-A-FAMILY.

To learn more about “It’s a Baby” and how you can support pregnant moms, click here.


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